> ## Documentation Index
> Fetch the complete documentation index at: https://docs.1eye.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Turn anonymous website signals into high-intent buyers, then deliver them to the tools your GTM teams and AI agents use.

1eyeᴬᴵ is an AI-native GTM platform that turns anonymous website signals into high-intent buyers. Its intelligence layer resolves who's behind each signal, enriches their context, evaluates fit against your ICPs and personas, and matches them into focused target lists your team can act on.

Instead of working from static lists or guesswork, 1eyeᴬᴵ helps your team understand which buyers are active, what they're doing, and what action to take next.

## How 1eyeᴬᴵ works

1eyeᴬᴵ turns anonymous signals into high-intent buyers.

1. **Capture, resolve, and enrich** — Track website visits, tracked forms, and Target Page matches, then resolve who's behind each anonymous visit and enrich the record with company and contact context.
2. **Evaluate and match** — Use ICPs, personas, exclusions, and signal activity to evaluate fit and match the buyers most relevant to your GTM motion.
3. **Deliver to your GTM tools** — Send target lists to HubSpot, Salesforce, Slack, or your own systems through Destinations, with field mapping and signal context, so your team and AI agents can act on them.

## Core modules

### Signals

Signals show which buyers are active, what they're doing, and where their activity is coming from.

Use Signals to review website activity, then decide which buyers should move into a target list.

### Targets

Targets help you define, evaluate, and organize the buyers you want to reach.

Use Targets to review ICPs, personas, buyers, and target lists. 1eyeᴬᴵ uses this context to prioritize the right buyers and keep your GTM motion focused.

### Destinations

Destinations connect 1eyeᴬᴵ to the tools your team already uses.

Use Destinations to connect HubSpot, Salesforce, Slack, or a webhook, then build a workflow that pushes a target list's companies and buyers, with field mapping, so your team and AI agents can act on them.

## Recommended setup path

Start here if this is your first time using 1eyeᴬᴵ. While your workspace's onboarding is still in progress, a pending **Onboarding** indicator — showing your step progress, like Onboarding 6/10 — appears in the top right of the app, separate from your avatar menu. Select it anytime to open the checklist and track progress on these steps. Once onboarding is complete, the indicator no longer appears.

1. [**Workspace**](/get-started/setup-workspace) — Set up your company details and workspace settings.
2. [**Admin**](/get-started/setup-workspace) — Add an admin to manage your workspace, users, and settings.
3. [**Website Pixel**](/get-started/install-vision-pixel) — Install the 1eye Vision pixel to identify buyers and capture website signals.
4. [**Payment Method**](/get-started/credits) — Add a card on file to purchase credits and keep capturing signals.
5. [**ICPs**](/targets/icps) — Define your Ideal Customer Profiles so 1eyeᴬᴵ knows which companies are a match.
6. [**Personas**](/targets/personas) — Define your buyer personas so 1eyeᴬᴵ knows which people and roles are a fit.
7. [**Target Pages**](/get-started/knowledge-base#target-pages) — Define high-intent webpages to identify the website activity that matters most.
8. [**Target Forms**](/get-started/knowledge-base#target-forms) — Define key forms to identify high-intent submissions from your website visitors.
9. [**Target Lists**](/targets/target-lists) — Create dynamic lists of buyers based on the criteria and signals that matter.
10. [**Destinations**](/destinations/overview) — Send buyers and signals to Slack, CRM, webhooks, or other destinations.

## What you can do with 1eyeᴬᴵ

### Find the right buyers

Identify buyers that match your personas, see the company they belong to, and understand their role and fit at a glance.

### Prioritize with fit and signals

Use ICP, persona, and signal data to focus on the buyers that deserve attention first.

### Deliver to your GTM tools with context

Send target lists to HubSpot, Salesforce, Slack, or your own systems with the signal and fit context your team needs to prioritize outreach.

## Key concepts

| Concept     | What it means                                                                                      |
| ----------- | -------------------------------------------------------------------------------------------------- |
| Signal      | An action or data point that shows activity, interest, or intent from a buyer.                     |
| ICP         | The profile of a company that is a strong fit for your product.                                    |
| Persona     | The type of buyer you want to reach.                                                               |
| Buyer       | A person who matches one of your personas, shown with their company's fit and context inline.      |
| Target List | A focused list of buyers, ready to review or push to a destination.                                |
| Destination | A connected tool — HubSpot, Salesforce, Slack, or a webhook — that a target list can be pushed to. |
| Workflow    | The steps used to build a target list or push it to a destination.                                 |

## Next step

Start with Setup Workspace, then install the 1eye Vision pixel so signals can begin flowing into your workspace.