How 1eyeᴬᴵ works
1eyeᴬᴵ turns anonymous signals into high-intent buyers.- Capture, resolve, and enrich — Track website visits, tracked forms, and Target Page matches, then resolve who’s behind each anonymous visit and enrich the record with company and contact context.
- Evaluate and match — Use ICPs, personas, exclusions, and signal activity to evaluate fit and match the buyers most relevant to your GTM motion.
- Deliver to your GTM tools — Send target lists to HubSpot, Salesforce, Slack, or your own systems through Destinations, with field mapping and signal context, so your team and AI agents can act on them.
Core modules
Signals
Signals show which buyers are active, what they’re doing, and where their activity is coming from. Use Signals to review website activity, then decide which buyers should move into a target list.Targets
Targets help you define, evaluate, and organize the buyers you want to reach. Use Targets to review ICPs, personas, buyers, and target lists. 1eyeᴬᴵ uses this context to prioritize the right buyers and keep your GTM motion focused.Destinations
Destinations connect 1eyeᴬᴵ to the tools your team already uses. Use Destinations to connect HubSpot, Salesforce, Slack, or a webhook, then build a workflow that pushes a target list’s companies and buyers, with field mapping, so your team and AI agents can act on them.Recommended setup path
Start here if this is your first time using 1eyeᴬᴵ. While your workspace’s onboarding is still in progress, a pending Onboarding indicator — showing your step progress, like Onboarding 6/10 — appears in the top right of the app, separate from your avatar menu. Select it anytime to open the checklist and track progress on these steps. Once onboarding is complete, the indicator no longer appears.- Workspace — Set up your company details and workspace settings.
- Admin — Add an admin to manage your workspace, users, and settings.
- Website Pixel — Install the 1eye Vision pixel to identify buyers and capture website signals.
- Payment Method — Add a card on file to purchase credits and keep capturing signals.
- ICPs — Define your Ideal Customer Profiles so 1eyeᴬᴵ knows which companies are a match.
- Personas — Define your buyer personas so 1eyeᴬᴵ knows which people and roles are a fit.
- Target Pages — Define high-intent webpages to identify the website activity that matters most.
- Target Forms — Define key forms to identify high-intent submissions from your website visitors.
- Target Lists — Create dynamic lists of buyers based on the criteria and signals that matter.
- Destinations — Send buyers and signals to Slack, CRM, webhooks, or other destinations.